In today’s digital world, FujiFilm stands out as a leader in cutting-edge photographic solutions. Despite the dominance of digital technology, The Content CliQ showcased FujiFilm’s efficient printing services. We addressed the common challenge of last-minute gifting, positioning FujiFilm’s printing solutions as the ideal choice.

Our approach went beyond simply emphasising efficiency. We were committed to educating users about the diverse range of printing formats offered by FujiFilm. This enabled them to easily create heartfelt personalised gifts, fostering meaningful connections through their unique creations.

Our main aim was to connect with a broad audience on an emotional level by communicating the Mother’s Day campaign narrative. Collaborating with influencers was a priority as this boosted awareness around printing and gifting. Lastly, we wanted to drive home the personalised approach that gifting with Fujifilm offers and highlight the range of printing services available for Mother’s Day gifting.

The Social CliQ developed an in-depth One Off Influencer Marketing strategy, specific for their Mother’s Day Campaign. This Influencers campaign included 30 Gifted Micro Influencers and 1 Paid Macro Influencer. The Social CliQ delivered to a curated database of relevant influencers and ensures all influencer content was on brand, and delivered the Campaigns kew messaging. Gifted influencers were to create Reel and Static post content.