Natural deodorant brand, MyAura, has continuously thrived on TikTok, particularly in promoting their MyAura Teen line, thanks to the dynamic collaboration between The Social CliQ and The Content CliQ.

The launch of MyAura Teen presented a significant opportunity for The Social CliQ, given the substantial presence of TikTok users within the target demographic (two-thirds of Australian girls are active on the platform).

To successfully target a teen female-identifying audience, we leveraged TikTok's trend-led video formats to create a persona relating to each of the four scents, executing 60+ pieces of content through a combination of influencers, Creators and ambassadors. This coordinated approach, paired with a traffic campaign, saw almost 700 website visits and an online sales increase of 173%.

Trending TikTok audios were especially effective in driving brand awareness and community building, with an engagement campaign resulting in a follower increase of over 3,600 in a three-week period. This campaign also bolstered the organic engagement for the brand, resulting in over 26K organic likes and almost 90 organic shares.

With TikTok the fastest growing app in the world, we expect continuous growth for MyAura and the MyAura Teen range.